About

Hi, I’m Agnes,
a UX Researcher

I’ve shaped experiences for booking flights (Wizz Air), buying books online (Bookline), and streaming movies (HBO Max) by helping products launch and scale while working at UX Studio, a leading European product design agency in Budapest.

My first memory with technology is from when I was seven, sitting in front of a Commodore, programming it to draw a rabbit out of circles. The idea that I could draw something without even touching a pencil completely blew my mind.

I’ve always been curious about how people think and make decisions, so I studied sociology. Honestly, I learned more about social behavior from Malcolm Gladwell’s books than from my university courses, but it gave me a solid background in data analysis. After a brief stint in academia, I realized it wasn’t the right pace for me—I needed faster and real-world impact. So I went for an MBA and eventually discovered UX. That’s when everything clicked. I applied to UX Studio, landed the job, and for the first time, I felt like I was in the right place doing the right thing. The culture at UX Studio was supportive and built on transparency, flat hierarchies, and honest feedback, which inspired me to take ownership of my work and contribute my best. That’s why I decided to stay with them.

Agency life is fast-paced and results-driven, which sharpened my skills and taught me to adapt quickly, grasp stakeholder needs, and demonstrate that my contributions had a far greater impact than the budget allocated to us. It taught me to focus on the intersection where people's needs meet business opportunities, ensuring we delivered value for both sides.

I’ve worked on widely used products like HBO Max and LogMeIn (now GoTo, a leading B2B SaaS) as an integral part of the product team. But what drives me isn’t how fancy the product is; it’s about what it’s meant to do—learning from each experience and seeing its positive impact. I’m most proud of my work with the World Food Programme, where we reduced budget approval times by 50%, accelerating critical food assistance to 150 million people affected by conflict and disaster.

While expecting my first son, I said yes to teaching on UX courses, partly out of a fear of missing out, something many women experience in their careers. Little did I know that parenting and mentoring would teach me more about storytelling, empathy, and problem-solving than I ever imagined.

I like to demystify UX and show a practical, simple approach that helps UX researchers and designers start learning by experimenting and grow from sharing their experience.

I enjoy spending time with my family, laughing with my kids, and showing them the beauty of life—even if it is unpredictable—right now in New Zealand.