About
Hi, I’m Agnes,
a UX Researcher and Product Manager
I’ve contributed to 20+ digital products across B2C, B2B, and enterprise environments, covering different stages of the product life cycle, with a strong focus on onboarding and growth.
I’ve shaped experiences for booking flights (Wizz Air), buying books online (Bookline), and streaming movies (HBO Max) by helping products launch and scale while working at UX Studio, a leading European product design agency in Budapest.
Product design is a conversation. My role is to connect user needs with business opportunities to create real value for all.
With 10 years of experience, I take a pragmatic, mixed-method approach, integrating fast, actionable insights that drive business, product, and design decisions. I continuously learn and share my passion by leading and mentoring UX teams and educating others on user experience research.
How I became a product person
My first memory with technology is from when I was seven, sitting in front of a Commodore, programming it to draw a rabbit out of circles. The idea that I could draw something without even touching a pencil completely blew my mind.
I’ve always been curious about how people think and make decisions, so I studied sociology. Honestly, I learned more about social behavior from Malcolm Gladwell’s books than from my university courses, but it gave me a solid background in data analysis. After a brief stint in academia, I realized it wasn’t the right pace for me. I needed faster and real-world impact. So I went for an MBA and eventually discovered UX. That’s when everything clicked. I applied to UX Studio, landed the job, and for the first time, I felt like I was in the right place doing the right thing. The culture at UX Studio was supportive and built on transparency, flat hierarchies, and honest feedback, which inspired me to take ownership of my work and contribute my best. That’s why I decided to stay with them.
Agency life is fast-paced and results-driven, which sharpened my skills and taught me to adapt quickly, grasp stakeholder needs, and demonstrate that my contributions had a far greater impact than the budget allocated to us. It taught me to focus on the intersection where people's needs meet business opportunities, ensuring we delivered value for both sides.
I’ve worked on widely used products like HBO Max and LogMeIn (now GoTo, a leading B2B SaaS) as an integral part of the product team. But what drives me isn’t how fancy the product is; it’s about what it’s meant to do—learning from each experience and seeing its positive impact. I’m most proud of my work with the World Food Programme, where we reduced budget approval times by 50%, accelerating critical food assistance to 150 million people affected by conflict and disaster.
Giving back to the UX Community
While expecting my first son, I said yes to teaching on UX courses, partly out of a fear of missing out, something many women experience in their careers. Little did I know that parenting and mentoring would teach me more about storytelling, empathy, and problem-solving than I ever imagined.
I like to demystify UX and show a practical, simple approach that helps UX researchers and designers start learning by experimenting and grow from sharing their experience.
Beyond work
What we do outside of work plays a significant role in how we approach our professional lives. I believe maintaining a healthy balance is crucial for creativity. Here are a few of my personal interests that support my mental health and shape my work:
Reading: I love getting lost in books written by contemporary Hungarian authors and Haruki Murakami before sleep. Their storytelling often sparks new perspectives for my work.
Sport: I'm a distance runner, and I'll keep going as long as it makes me happy. It’s a peaceful time to reflect. I do Pilates or HIIT at least three times a week. Movement keeps me energized and in motion.
Sketching: I’m passionate about sketching, even though I’m not a pro. I enjoy turning my kids' scribbles into little animals, which brings a sense of creativity and playfulness to my life.
I enjoy spending time with my family, laughing with my kids, and playing role plays with their LEGO set, led by them. I love showing them the beauty of life, even when it’s unpredictable, right now, here in New Zealand!
