Flight Booking WebSite and APP
Raised flight booking conversion by 20%
Raised the conversion by 20% and reduced customer support costs within 4 months of launching the redesigned flight search and booking flow for Wizzair, used by 27M+ people annually. I led a cross-functional team, ran usability tests, and conducted field studies across regions to understand cultural differences in user behavior.
CORPORATE PRODUCT
Reduced budget approval time by 50%
Cut program approval time by 50% in just 3 months for World Food Programme’s web app, accelerating food assistance for over 150 million people. I conducted interviews and moderated usability tests to understand user needs. I developed a product strategy and roadmap based on research insights and business goals, and led a cross-functional team, including developers, designers, and C-level stakeholders, to deliver impactful changes.
B2C SaaS
Found unique value in a saturated market
Led research for launching Bebino, an online baby diary app. By talking to parents, we removed unnecessary features and designed an app that fits real-life needs.
Research-Led MVP for an Influencer Marketing Platform
Defined the product’s business model for StyleLike, an influencer marketing platform, and expanded it into a thriving influencer community. Led discovery research with marketers and influencers to validate concepts and uncover growth opportunities, while managing the full product lifecycle from ideation to launch.
