Flight Booking WebSite and APP
Raised flight booking conversion by 20%
Led the research and tested usability on a tight budget and timeline to redesign the Wizz Air website and app. Improved conversion by 20% and made a smoother flight search and booking experience by analyzing user behaviour.
CORPORATE PRODUCT
Reduced budget approval time by 50%
Led mixed-method UX research as a part of a cross-functional team. Provided user insights to prioritize the roadmap for the World Food Programme’s budget approval tool. Cut approval time by 50%, speeding up food assistance for 150+ million people affected by conflicts and disasters.
B2C SaaS
Found Unique Value in a Saturated Market
Led research for launching Bebino, an online baby diary app. By talking to parents, we removed unnecessary features and designed an app that fits real-life needs.
B2B SAAS
Research-Led Pivot for an Influencer Marketing Platform
Led strategic research to launch Stylelike, an influencer marketing platform. Interviews with fashion influencers prompted a shift in the business model.
